Released on: July 10, 2008, 6:26 pm

Press Release Author: Proactiv(R) Solutions

Industry: Healthcare

Press Release Summary: Guthy-Renker announced on the 29th of May 2008 that Ryan
Sheckler, famed skateboarder and television star, has been chosen as the newest face
of America\'s best-selling acne treatment, Proactiv Solution.

Press Release Body: Guthy-Renker announced on the 29th of May 2008 that Ryan
Sheckler, famed skateboarder and television star, has been chosen as the newest face
of America\'s best-selling acne treatment, Proactiv Solution. Known for its wide
range of celebrity supporters, Proactiv will feature Sheckler in the brand\'s 10th
national television program, which began airing nationwide in America in June. The
new cycle will serve as a unique platform for Sheckler to share his experience of
fighting acne with sufferers of all ages.

As an athlete and celebrity, Sheckler is constantly under scrutiny for his
appearance and credits Proactiv for keeping his skin clear and blemish-free.
\"Proactiv started working for me in the first week, now I use Proactiv everyday.
When you put it on your face, you can feel it actually getting the dirt out. It
feels like you have a brand new face.\"

Similar to Proactiv\'s countless loyal users, Sheckler remains a fan of the product
line because of the consistent and effective results that it provides. \"As a skater,
I\'ll always take chances, but I don\'t take chances with my skin. That\'s why I\'m down
with Proactiv.\"

\"Celebrities and devoted users alike continue to speak out about Proactiv Solution
because of the amazing, life-changing results it provides,\" said Ken Mahony, Senior
Vice President of Marketing for Proactiv Solution. \"We are very excited to work with
Ryan because he relates specifically to our younger demographic, many of whom are
often too embarrassed to take control of their skin problems. We believe he will
inspire them to take action.\"

Part of the success and growing admiration for the direct response industry can be
attributed to Proactiv Solution and the brand\'s marketing company, Guthy-Renker, one
of the world\'s most respected TV-driven companies with sales in excess of one
billion dollars. The company is known not only for its longevity in this industry,
but also for delivering quality products through award-winning shows that feature
some of today\'s biggest stars.

Proactiv Solution is the culmination of five years of hands-on research by two
leading Stanford-trained dermatologists, Dr. Katie Rodan and Dr. Kathy Fields.
Proactiv Solution was launched in 1995. In addition to the value packs, Proactiv
Solution has a complete line of products including moisturisers, sunscreens and body
washes to compliment the core three products.

Honored in 2003 for Allure\'s Best of Beauty Award-Editors Choice for Best Acne
Product and Women\'s Health 2007 Best Acne Treatment in First Annual Beauty Awards,
Proactiv Solution remains an esteemed acne treatment in the beauty and skin
industry. Additionally, the productions have been recognized by the Electronic
Retailing Association\'s ERA Awards for the past eight years. Proactiv Solution is
distributed by Guthy-Renker and can be purchased by calling 1300 557 337 or online
at http://www.proactiv.com.au.


Web Site: http://www.proactiv.com.au

Contact Details: Guthy-Renker
PO Box 3606
Rhodes NSW 2138
AUSTRALIA
Contact: 1300 557 337